white jbos logo


Inventing the future through community, testing the future with community, Living the future as community.

jbos logo icon


We believe that all problems are solvable. But not by individuals in ivory towers.  The answers and solutions come from the people who face these problems every day, if they are asked, if they are listened too and if their contributions are valued.

Human Centered Design takes the creative design approach out of the studio and into communities.  Solution design occurs when we hold a deep understanding of the people, the context and their needs. 

It comes from listening to dreams, hearing the issues and facilitating a load of ideas that generate creative solutions that respond, not to perceived, but to people's actual needs.

jbos logo icon
inspiration design thinking


Human Centered Design

Together we get to really understand the community you wish to serve.  An exciting phase  of learning from listening, not forming perceived solutions to assumed problems but by remaining open to all creative possibilities.  When firmly grounded in the desires and aspirations of the community engaged, ideas will evolve and solutions found.


Human Centered Design

In this phase we make sense of what we have learned and identify the opportunities for design.  It's a time to offer all the ideas, the crazy, the unconventional and the absolutely brilliant.  At this stage, we won't know which is which.  So we build prototypes, we test, and we can get rid of the bad and further develop those with potential to be great.

ideation phase


Human Centered Design

After iteration, after many periods of testing and continually seeking feedback from the community you will be ready for implementation.  You'll bring your solution to life, and eventually to the market.  You'll know it will be a success because you kept the people you wished to serve at the heart of the process and designed a solution the community determined was needed.


The notion that you have big ideas, and that you have the ability to act on them. 

David Kelley,

Founder IDEO


In order to get to new solutions you have to get to know different people, different scenarios, different places.

Emi Kolawole,

Stanford University d.school


By iterating, we validate our ideas along the way because we're hearing from the people we're actually designing for.

Gaby Brink,

Founder, Tomorrow Partners


Optimism is the thing that drives you forward

John Bielenberg,

Founder, Future Partners

jbos logo icon


If you would like to know more or you want to begin implementing a human centered design approach to your work, we would love to assist and help you on the journey.